I was shocked to see Fiat's latest ad campaign 'Got Heart'.For a brand that has never taken off in India owing to poor supply chain and worse post sale experience, the purpose of the campaign should have been about instilling confidence in their partnership with Tata, recount some happy customers, show some dire situations from which customers were rescued by their able service staff.
Instead we have the Linea and Punto being assembled underwater with sharks swimming all along. I am sure they meant to position the brands as being tough and reliable under challenging situations.
But, for a consumer it represents the shark infested waters that she needs to swim and stay alive in, to associate with the brand. In short, plenty of money down the pipe to fuel someones misguided creativity.
Poor marketing from a good car brand
No comments:
Post a Comment